
Instagram is testing two new options which can be designed to assist customers management extra of what they see on the app, Meta announced on Tuesday. Firstly, the corporate is testing the power for customers to mark a number of posts on the Discover web page with the “Not ” choice. Meta says it’s going to instantly conceal these posts and chorus from displaying comparable content material sooner or later. Previous to this variation, customers solely had the choice to make use of the Not characteristic on one submit at a time.
The corporate will even begin testing the power for customers to decide on to not see advised posts with sure phrases, phrases or emojis within the caption or hashtag. Instagram notes that whether or not you’re seeing one thing that’s not related, or have moved on from one thing you used to love, this new performance can be utilized to cease seeing content material that you simply don’t discover attention-grabbing anymore.

Picture Credit: Meta
“It’s necessary to us that individuals be ok with the time they spend on Instagram, so we’ll proceed to work on methods to provide individuals extra management over what they see,” Meta stated in a weblog submit.
The launch of the brand new options comes as Instagram just lately determined to briefly scale back the variety of advised posts that customers see. The change adopted intense backlash from customers who expressed frustration over the app’s gradual transition away from being a spot the place customers may primarily see pictures of their family and friends into an app that’s overcrowded with beneficial posts.
On the time, Instagram head Adam Mosseri stated the app would briefly scale back the variety of beneficial posts that customers see to ensure that the app to get higher at rating and presenting suggestions to customers. Mosseri stated the modifications aren’t everlasting, which suggests Instagram continues to be going to be targeted on advised posts; it’s simply going to discover a manner to take action in a greater manner. The modifications launched as we speak are probably a part of this dedication.
As a part of as we speak’s announcement, Meta additionally shared ideas that individuals can use to see extra of what they need on Instagram. As an illustration, you should utilize the app’s Favorites feed choice to scroll by way of posts out of your favourite accounts. Once you add an account to the feed, you’ll see posts from that account extra usually. You may entry the Favorites feed by tapping the Instagram emblem in your feed.

Picture Credit: Meta
You can even briefly eliminate advised posts altogether by snoozing them for 30 days. To snooze advised posts, you’ll must faucet the X on the highest proper nook after which choose the “Snooze all advised posts for 30 days” choice.
Lastly, Instagram customers have the power to regulate delicate content material controls to see kind of of some varieties of delicate content material. The corporate notes that customers might even see some content material on the app that doesn’t break their guidelines however can nonetheless be upsetting to see. You may view your Delicate Content material Management settings by going to your profile, tapping the Settings many and choosing the Delicate Content material management.
It’s clear that Instagram is trying to appease customers after dealing with backlash over the previous few months because it makes huge modifications to its app in an effort to compete with TikTok and higher current itself as a creator-focused platform.